Weekly Web Wead - Blogs

I am sure you have heard the famous saying, “Keep your friends close, and your enemies closer” (Sun-Tzu), well this week’s web wead is all about a little competitive intelligence… Blog style.

The following links are company blogs of some of our competitors:

IDS Sheer – ARIS
http://www.arisblog.com/

Web Methods Chief Technology Officer
http://www.ebizq.net/blogs/bpmblog/

Lombardi
http://blog.lombardi.com/

You may want to add them to your RSS feeds so you can keep tabs on what they are contributing and working on.

Are there more? Or at this point are you scratching your head and asking ‘what the heck is a blog and why should I care?’

Here is my personal recommendation for learning more about the power of blogs for business:

Naked Conversations: How Blogs are Changing How Companies Talk with Customers
Preview the Book

Weekly Web Wead - LinkedIn

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.

Besides building and maintaining your professional network, here are some other ideas of how you might leverage this popular tool:

Smart Ways to Use Linked In
http://www.linkedintelligence.com/smart-ways-to-use-linkedin/

You Should be Using LinkedIn for Demand Generation
http://www.louisgray.com/live/2009/03/you-should-be-using-linkedin-for-demand.html

Recommendations Are Feel Good Business for a Recession
http://www.louisgray.com/live/2008/12/linkedin-recommendations-are-feel-good.html?obref=outbrain

Browse LinkedIn Answers
The LinkedIn site now allows you to broadcast your business-related questions to both your own network and the greater LinkedIn community.
http://www.linkedin.com/answers

Weekly Web Wead - Twitter

What are YOU doing in 140 characters or less??? Twitter has become such a phenomenon as a new communication channel that it is worth gaining a little understanding of this web sensation.

Here’s a little head start to catching up with what Twitter is and how it is being leveraged in the sales and marketing arenas specifically:

Why Twitter Matters
http://www.businessweek.com/technology/content/may2008/tc20080514_269697.htm

Twitter: A Guide for Sales Professionals
http://www.passivepipeline.com/resources/feature-articles/109-twitter-for-sales-professionals.html

eMarketing Tips Using Twitter
http://www.consultingpulse.com/2009/04/emarketing-tips-using-twitter.html

To Tweet or Not to Tweet, That Is the Question
http://www.clickz.com/3633252